Today I logged into my Facebook profile to confirm a “new friend” request, and I noticed one of the ads on the site. It depicts a cute, wide-eyed baby peeking out from under a blanket. It was not an ad for baby powder, diapers, adoption, or anything else directly related to human reproduction. It was an ad for a dating service.
What an interesting message this ad is sending, especially in these supposedly liberated times. It’s quite direct in its equation: “Go on this site + find your soul mate = baby!”
As a side note, in the subhead below the ad’s title, which is “Tired of Dating,” it says “Find Your Own Happily Ever After.” The use of the term “own” suggests you can create some customized version of a happily ever after, but the true message seems to be “First Comes Love, Then Comes Marriage, Then Comes [Insert Name] in The Baby Carriage.”
Just an observation.
Copyright January 19, 2007, Sarah Stanfield
A Little Night Music
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